Latest Expandable Luggage Collection Officially Launched at Baller Launch & Lunch Event
The Launch & Lunch Baller event was a crucial moment to introduce the latest suitcase innovation. Held at Central Park Mall, Jakarta, on November 28th, the event marked the culmination of the Baller 2024 pop-up store tour series, as well as the launch of the latest collection of expandable suitcases. With the theme Unzip & Expand Your Journey, Baller presented modern suitcases that not only offer flexibility with an expansion feature but also a stylish design and maximum functionality to meet the needs of travelers.
One of the highlights of the event was the launch of a suitcase with an expansion feature of up to 5 cm, providing extra space without needing to carry an additional suitcase. The sleek and stylish design of this suitcase comes in Cool Grey, Gloss Navy, and Gloss Green with a glossy finish, offering an elegant touch that makes it more than just luggage, but also a travel accessory. Additionally, Baller also introduced two new colors, Black and Sand, which are equally appealing.
Baller Pop-Up Store at Central Park Mall

Baller opened a pop-up store at Central Park Mall, Jakarta, which ran from November 25 to December 1, 2024. With a modern and interactive concept, this pop-up store offered a unique shopping experience for visitors. Here, customers could see, touch, and try out various premium Baller suitcase collections, including the latest expandable Baller suitcases.
During the event, Baller also presented various exciting activities, one of which was a spinning wheel program that offered attractive prizes. This program became a major attraction, adding to the excitement and enthusiasm of visitors. Additionally, there were exclusive discounts and flash sales that were enthusiastically welcomed by many visitors, further increasing interest in Baller products, especially expandable suitcases with practical and stylish designs.
Baller Launch and Lunch with Influencers and Media Partners
In addition to the pop-up store opening, Baller also held a special Launch and Lunch event to further engage with media partners and influencers who consistently support Baller products. In this casual event, they were invited to get to know Baller's latest collection while enjoying lunch with Baller founder, Billy Adi Wijaya.
One of the most anticipated moments was the introduction of the latest expandable suitcase collection, presented directly by the Founder of Baller. He shared, "One of the advantages of Baller's expandable suitcase compared to others is its expansion feature, which reaches 5 cm. This is perhaps the largest expansion in its class." Billy Adi Wijaya also added, "At Baller, we always strive to be the best travel companion."
Launch of the “Baller Club” Loyalty Program
This event also marked a special moment for the launch of a new loyalty program, the Baller Club. This program serves as a token of appreciation for Baller’s loyal customers, offering various exclusive benefits such as priority access to new collections, special discounts, and invitations to exclusive Baller events. With the Baller Club, Baller hopes to forge closer ties with customers and provide a more personalized shopping experience.
Baller's Commitment to Being the Best Travel Companion
The event received a warm welcome from influencers and the media. Their presence not only showed support for Baller's latest innovations but also established Baller as a trusted modern luggage brand in Indonesia.
With the success of the Launch & Lunch event, Baller hopes to continue to deliver quality products that meet the needs of today's travelers. Baller is also committed to maintaining good relationships with the community and customers, and to providing the best travel experience.
With an easily claimable 10-year warranty, lightweight and durable polycarbonate material, and innovative features, Baller is here to ensure every journey is more practical, comfortable, and aligns with the modern traveler's lifestyle. Discover Baller's functional and stylish luggage collection, designed to meet every travel need, at All Products - Baller Travel.